Pharma Has a Pull-Through Problem; The Answer is Data
Pharma Has a Pull-Through Problem; The Answer is Data
Barriers to successful pull-through include:
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- Misperceptions about medication cost and coverage
- Lack of time and resources at the HCP office to navigate coverage determinations for all patients
- Mistrusted or inaccurate coverage information that has led to delays in treatment or unpleasant cost conversations for patients
- Inconsistent or ambiguous messaging from manufacturers and payers about what is covered and for whom
The good news for market access teams is that data is a game changer in overcoming pull-through barriers.
A team of data scientists at Valuate Health Consultancy and market access communicators at Entrée Health have been working together to create pull-through solutions for manufacturer clients and have identified five essential strategies for pull-through success.
If you’re ready to put data to work in your pull-through strategies, contact us today to learn more about the Access Next platform and request a demo
Archbow Consulting, Entrée Health, and Valuate Health Consultancy are sister companies under the Value and Access division of Omnicom Health Group. Learn more about our united organizations here.
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Archbow Consulting helps pharmaceutical and biotech companies in the USA and Europe design, build, and optimize product distribution and patient access strategies. Archbow was founded by industry veterans to meet a need in the marketplace for consulting options that offer diverse real-world experience, are able to leverage deep connections across the industry, and can also provide actionable strategic guidance. We invite you to learn more about our team, services, and clients’ success, and connect with us via email, LinkedIn or subscribing to this blog which you can do below.
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