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Team Archbow

• December 19

Well-designed Access and Affordability Programs can be a Key Differentiator for Pharma Companies

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Well-designed and Strategically Managed Access and Affordability Programs can be a Key Differentiator for Pharmaceutical Manufacturers

In today’s ultra-competitive market, biopharma manufacturers are consistently seeking advantages over competitive products. That mindset is a contributing factor to viewing manufacturer-sponsored access and affordability programs, long-standing staples of specialty drug market access strategies, in a new and expanded light.

Access and affordability programs, often called patient support programs or patient support services, may include reimbursement support, free drug via a Patient Support Program (PAP), copay programs, “HUBs”, clinical nursing support, and other services designed to eliminate hurdles HCPS, patients, and caregivers face when attempting to access prescribed medications.

Manufacturers, either bringing new products to market or optimizing existing product strategies, are now leveraging access and affordability programs as key differentiators designed to build brand loyalty through an elevated customer experience. In order to do that effectively, it’s essential for patient access teams to fully understand the evolving market landscape, competitive trends, and the unique needs of their product’s patient and prescriber population.

As a pharmaceutical consulting company, Archbow helps biopharma manufacturers design and build access and affordability strategies that create differentiation in the market. Our approach includes a customized mix of strategic and tactical methods, such as:

Exploring optimal pharmaceutical patient access and affordability approaches
Pharmaceutical market landscape assessments, including industry trends, competitive intelligence, analog research, real-world benchmarking, and market research
Strategic ideation and program solution design
Operations and technology assessments for pharmaceutical patient support programs
Pharmaceutical Fair Market Value assessments
Cost modeling for pharmaceutical programs
LOE market share loss prevention
Biosimilar strategies
RFP management and vendor selection (HUB, Copay, PAP, Non-commercial Dispensing, Clinical Nursing Support)
Program implementation and quality management
Data aggregation, reporting, and analytics
Program Optimization

Manufacturers need to approach access and affordability strategic planning in a way that is customized for their unique product and patient/prescriber populations. That’s where the right advisors, with unparalleled strategic and tactical experience, can make a genuine difference.

Learn more about our access and affordability team and the differentiators that matter most to manufacturers, and contact us today for assistance with your strategic and tactical patient and prescriber support needs.

You can also hear our experts speak on 10 Steps to Building an Integrated Pharmaceutical Launch Strategy and 5 Hurdles to Patient Support Program Success and How to Overcome Them.

For additional insights on this topic, you may also enjoy the following case studies:

Updates to PAP Program Ensure Access for 40K Patients

Patient Services Product Launch

HUB Overhaul Saves 25%; Sales Increase 34%

More

For additional insights on this topic, you may also enjoy the following blog posts:

How Patient Support Programs Can Compliantly Interact with Commercial Teams

Advice for New Patient Services Leaders

Six Strategies for Cross-Functional Collaboration Between Compliance and Access

Archbow Consulting helps pharmaceutical and biotech companies in the USA and Europe design, build, and optimize product distribution and patient access strategies. Archbow was founded by industry veterans to meet a need in the marketplace for consulting options that offer diverse real-world experience, are able to leverage deep connections across the industry, and can also provide actionable strategic guidance. We invite you to learn more about our team, services, and clients’ success, and connect with us via email, LinkedIn or subscribing to this blog which you can do below.

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