THE ARCHBOW METHODOLOGY

A Five Step Strategic and Tactical Approach to Driving Market
Access Success

Strategy

  • Market, industry, competitive analysis.
  • Expert insights.
  • Therapeutic landscape assessment.
  • Situational analysis.
  • Historic and future considerations.
  • Headwinds and tailwinds.

Ideation

  • Align stakeholders on company and program goals and objectives.
  • Conduct market research.
  • Set expectations.
  • Define success.

Design

  • Present solution options.
  • Shape goals, objectives, and expectations into program models.
  • Map milestones to build programs.
  • Guide and manage selection of vendors best suited to support vision.

Implementation

  • Provide contracting guidance and support.
  • Develop and manage project plans.
  • Monitor timelines and hold teams accountable to milestones.
  • Oversee program build and launch.
Optimization
  • Ensure program endurance andlong-term success.
  • Provide Quality Management oversight.
  • Adjust program strategies based on market changes or operational improvement needs.

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