Keep Your Planning in the Driver’s Seat: Review Your 2025 Patient Services Strategy Now

The year 2025 may seem far off, but it’s never too early to start planning in the fast-paced world of pharmaceuticals. Especially when crafting or optimizing a successful patient support program (PSP). Here’s why you should get a head start:

Market Dynamics: The pharmaceutical landscape is constantly evolving. New regulations, competitor activity, and patient needs can all shift significantly within a year. Starting early allows you to anticipate these changes and tailor your PSP accordingly.

Budgeting and Resource Allocation: Optimizing or developing a robust PSP requires dedicated resources – financial, human capital, and technological. By starting early, you can integrate your PSP needs into your 2025 budget and ensure you have the necessary personnel and technology in place for a smooth program update and/or launch.

Building Partnerships: Effective PSPs often involve collaboration with patient advocacy groups, healthcare providers, and other stakeholders. Early planning allows you to identify potential new partners, understand their needs, and build strong relationships in advance.

How do you know if your program needs to be optimized? Here are several questions to ask yourself:

• Does your program seem misaligned with the overall brand ecosystem?
• Does your program face consistent escalations?
• Is your sales force focused more on the HUB process and pull-through than selling?
• Does your program metrics data seem “off”?
• Do seemingly small process changes cause setbacks?
• Does your team seem busy but unproductive?
• Do your vendor contacts seem to be burned out?
• Are you hearing conflicting information from your vendor and HCPs about cycle time or specific services?
• Do you have low HCP and/or patient satisfaction ratings?
• Is your program staff consistently working overtime?

Archbow Consulting helps pharmaceutical and biotech companies in the USA and Europe design, build, and optimize product distribution and patient access strategies. Archbow was founded by industry veterans to meet a need in the marketplace for consulting options that offer diverse real-world experience, are able to leverage deep connections across the industry, and can also provide actionable strategic guidance. We invite you to learn more about our team, services, and clients’ success, and connect with us via email, LinkedIn or subscribing to this blog which you can do below.

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