DTC/DTP + Telemedicine – The Next Big Thing in Pharma?
How should pharma leaders adapt to this new DTC/DTP-driven world, and what role does telemedicine play in closing the loop from awareness to access?
DTC/DTP + Telemedicine: The Next Big Thing in Pharma?
Archbow Consulting recently partnered with Omnicom Health to raise awareness about a buzz-worthy case study examining the recent trend of Direct-to-Consumer (DTC) and Direct-to-Patient (DTP) models—and what these shifts mean for the future of the pharmaceutical industry.
Discover how DTC/DTP and telemedicine are transforming healthcare access. Dive into real-world insights on digital health solutions, improved patient outcomes, and the evolving landscape of care delivery. Read the full case study here.
For additional insights on this topic, you may also enjoy the following:
Evolving Pharma: How DTC/DTP and Telemedicine are Redefining the Industry’s Future
By understanding DTC, DTP and the intersection with telemedicine, pharma can deliver more value to patients and drive measurable results.
Significant Changes in Healthcare: Regulations in Law
The pharmaceutical industry is facing a wave of regulatory changes in 2025 that will have a significant impact on stakeholders.
From Roadblocks to Runways: Aligning Services for a Smooth Patient Journey
Proven strategies for mapping and optimizing the patient journey, from diagnosis to ongoing care.
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