INTEGRATED SPECIALTY PHARMACY MARKET ASSESSMENT
How a thorough assessment of a hospital system specialty pharmacy helped optimize its value proposition and capabilities for future success.
Situation
An integrated hospital system specialty pharmacy was evaluating its services and market positioning with pharmaceutical manufacturers
They needed to understand the perception of their current market position, value proposition, service capabilities, and contractual relationships
The pharmacy hired Archbow to conduct a market assessment focused on the following: Current service capabilities, Data/Analytics reporting, Payer, distribution, and pharmaceutical manufacturer contracting and partnership strategy, Marketing message, and value proposition
Approach
Interviewed internal company stakeholders to learn about the organization and their perspectives
Assessed service capabilities and compared them to industry benchmarks
Attended mock capabilities presentations for pharmaceutical manufacturers
Reviewed data capabilities
Analyzed payer, distributor, and pharmaceutical manufacturer contracts
Created a SWOT analysis of specialty pharmacy
Designed a strategic marketing approach for pharmaceutical manufacturers
Results
Archbow delivered multiple detailed reports that provided:
-
- Stakeholder feedback obtained from the interviews
- Assessment of SP capabilities, including KPI benchmarks
- Recommendations to optimize financial performance, including purchasing and enhanced service contracts
- Assessment of data capabilities
- Recommendations to create a marketing message and value proposition based on the SWOT analysis
NEED THIS NOW?
Let’s Get In Contact
SUBSCRIBE
Subscribe to receive news and updates from Archbow Consulting
|
|