THE ARCHBOW METHODOLOGY
A Five Step Strategic and Tactical Approach to Driving Market
Access Success
Access Success
Strategy
- Market, industry, competitive analysis.
- Expert insights.
- Therapeutic landscape assessment.
- Situational analysis.
- Historic and future considerations.
- Headwinds and tailwinds.
Ideation
- Align stakeholders on company and program goals and objectives.
- Conduct market research.
- Set expectations.
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Define success.
Design
- Present solution options.
- Shape goals, objectives, and expectations into program models.
- Map milestones to build programs.
- Guide and manage selection of vendors best suited to support vision.
Implementation
- Provide contracting guidance and support.
- Develop and manage project plans.
- Monitor timelines and hold teams accountable to milestones.
- Oversee program build and launch.
Optimization
- Ensure program endurance andlong-term success.
- Provide Quality Management oversight.
- Adjust program strategies based on market changes or operational improvement needs.
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